Franco Capaldo

Forward-thinking editor with strong writing, researching and leadership skills, who understands the importance of taking a user-centered approach to create digital content that is relevant, engaging, and informative.

Offering over 15 years of experience in editing and creative copywriting, as well as coordinating, producing, and publishing tailored content for online platforms.

Skilled communicator adept at collaborating effectively and cohesively with multidisciplinary teams and contract professionals, recognised for mentoring staff in best practices of writing, grammar, and style.

Editorial Management: Manage content and processes across our market reporting team, including organising and commissioning news flow. Maintained the integrity and timeliness of content within respected reports, adhering to methodology and style guidelines.

Cross-Team Leadership: Lead five direct reports, while liaising globally with market reporters, product managers, IT, marketing and sales, to implement company’s market strategy.

Brand Growth: Raised the profile of the company through market engagement activities, including conference attendance, client visits and networking.

Growth Strategy: Coordinated and oversaw recruitment and training of direct staff and contributed to development initiatives across a wider team. Crafted dynamic content marketing pieces for a wider client base to drive consumer awareness of the company.

Content Strategy: Developed original content through social listening and independent sources. Wrote quality content for subscribers, enabling site visitors to quickly obtain important and time-sensitive information.

Business Development: Created, supervised, and executed business plans, and communicated company vision and objectives to motivate teams. Defined a strategy to focus business on corporate events to drive revenue. Collaborated with contractors to create a brand which became the company's foundation.

Team Building/Management: Conducted training and mentored team members to promote productivity and a commitment to friendly service. Guided employees to foster the proper completion of assigned duties.

UX Writing: Using UX best practices, overhauled and redesigned the company website from start to finish, improving all aspects of the user experience. Created all online content, including design, layout, and copy, in line with the business' new style, managing content distribution to online channels and social media platforms.

Customer Experience: Formed strong relationships with customers to understand and identify opportunities to improve engagement across all product offerings. Researched and proposed new solutions to make the website more user-friendly, while implementing strategies to increase online traffic.

New Content Development: Generated ideas for stories and features daily, while showing meticulous attention to detail. Oversaw European operations and responsible for the quality of 9,000 articles published annually.

Tone and Voice: Produced a company-wide style guide for how all content, including graphs, charts, and tables, should be viewed across the news website.

Team Building and Cross-Team Leadership: Hired and retained all my team for three years with the creation of a positive working environment, with colleagues given the mentoring needed to develop their careers.

Market Compliance: Ensured the accurate assessment of daily market prices, including the company's North Sea oil benchmark price. Set out action plans to respond to audit discoveries and compliance violations.